The Rape Myth Embedded Within Society Preventing Women...

Women have always struggled in the fight to gain equality with men, despite the many advances, society still has a long way to go in addressing the issue of gender inequality. One major factor that keeps women from achieving gender equality is the many rape myths that are associated with sexual assaults. The rape myths that are deeply embedded within the Canadian legal system and society continues to have a detrimental effect on women. Using the R. v. Ewanchuck case I argue that the rape myths embedded within society prevent women from gaining justice within the legal system. R. v. Ewanchuck is a case about a 17-year-old woman who was sexually assaulted by Steve Brian Ewanchuck after what was ostensibly a job interview for a position in his woodworking business (Du Mont Parnis, p.82). Following the interview in Mr. Ewanchuck’s van, which was parked outside an Alberta mall, he asked the woman if she would like to see a sample of his work in the attached trailer, to which she agreed. Despite Mr. Ewanchuck’s professional attitude during the interview, the complainant still felt uneasy toward him so upon entering the van she left the door open. After following her into the trailer Ewanchuck had closed the door and by doing so alarmed the complainant (Supreme Court of Canada, 1999). Once in the trailer, Mr. Ewanchuck proceeded to continuously initiate several incidents that involved touching the complainant sexually, even though the complainant clearly said â€Å"no†. When the caseShow MoreRelatedEpekto Ng Polusyon19213 Words   |  77 PagesHow women Move On From Violent Relationships Researcher: Carole Le Darcy Supervisor: Dr Sue Becker Acknowledgements I would like to express my sincerest thanks and gratitude to all of the exceptionally strong women that participated in this research that have freely given not only some of their precious and valuable time but have also revealed that which is sadly all too often concealed; the remarkable, courageous and often very moving accounts of their experiences, journey and exit from abusiveRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesUnnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON

The Super Bowl Advertisement For 2015 - 915 Words

With better than 100 million people tuning in, the Super Bowl is the prevalent sporting event in America every year. This game decides the winning NFL team of the season and dedicated sports fans treat this championship game like a holiday; however, greater amounts of people are watching the Super Bowl for the advertisements, not the actual game. The advertisements, which used to be the bathroom break time, are currently what people wait anxiously to see and these commercials have become so prominent that during the 2015 game the advertisements reportedly received virtually 5 times more airtime than actual game play. Running these commercials during this particular game time costs a small fortune; depending on the network and airing television show, a typical commercial can be priced between $20,000 and $350,000 . A Super Bowl advertisement for 2015 was priced at $4.5 million, over 12 times the cost of a high-end every-day commercial. Super Bowl commercials have always been expensive compared to ads running on a typical broadcasting network; the last time a Super Bowl commercial ran for the median price of an advertisement today – say, about $185,000 – was in 1979, over 35 years ago. 2015- $4,500,000 2014 - $4,000,000 2013- $3,800,000 2012 - $3,500,000 2011 - $3,100,000 2010-$2,900,000 2009 - $2,800,000 2008 - $2,700,000 2007 - $2,600,000 2006 - $2,500,000 2005 - $2,400,000 2004 - $2,300,000 2003 - $2,100,000 2002 - $1,900,000 2001 - $2,100,000 2000 -Show MoreRelatedA Commercial Airing Then At The Super Bowl869 Words   |  4 PagesWhat better time to have a commercial airing then at the Super Bowl? About 7 out of 10 households that were watching TV tuned into the Super Bowl in 2015, according to Nielsen at the television ratings service. With at least 114.4 million viewers in 2015 the Super Bowl is the most watched television broadcast in the United States. 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These ads are seen by millions of teenagers, and the influenceRead MoreMarketing Plan For Coca Cola1067 Words   |  5 Pagesbe inspired by the bottles and post pictures of them on social media. An early Super Bowl advertisement teaser demonstrates this theme as it is titled â€Å"Inspiration Drops†. The long-running beverage war between PepsiCo and Coca-Cola Company has always been demonstrated with the release of Super Bowl commercials. This year, PepsiCo has purchased a thirty second air time from Fox to advertise LIFEWTR at the Super Bowl on February 5, 2017. The block of time is estimated to cost five million dollarsRead MoreWhat Makes A Super Bowl?1045 Words   |  5 Pageswilling to pay an arm and a leg to get their top product or products on to mainstream through using the Super Bowl as an advantageous way to promote what that company is selling. 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The company is pushing their coupons, they want the customer to come in and ask for their product, they also want to pull in customers of Coca-Cola/Sprite with their mailers advertisement of the Sprite soft drink. The company is also partnering with DQ Entertainment Group. Up-Close Media Inc. wrote in their Trade Journal â€Å"DQ Entertainment International (DQE), a global entertainment production and distribution company, producer andRead MoreMarketing Strategies Of The And Breasts Top The List Of Many Men s Favorite Things939 Words   |  4 Pages’s advertisements may border on inappropriate and offensive, they are some of the most effective marketing strategies in food advertising. Some of the most memorable Carl’s Jr. advertisements have debuted during an advertising dream event, the Super Bowl. The most watched family broadcast of the year hardly seems like the appropriate time to promote a burger chain with a half naked woman, however. Unquestionably, the most notorious Carl’s Jr. commercial premiered during the 2015 Super Bowl game

Strategic Marketing Plan

Question: Describe about the strategic marketing plan. Answer: Introduction Strategic marketing planning is a comprehensive documented process, which is undertaken by the business company to strengthen the business position. During business expansion in a new place or a new country, the business companies need to structure an effective marketing plan that will be beneficial for facilitating the operational management (Terpstra, Foley Sarathy, 2012). The managerial staffs have to concentrate on different marketing strategies that include different aspects of the company. The structural pricing strategy, promotion strategy and positioning strategy are needed to be taken into consideration for establishing a structured marketing plan (Czinkota Ronkainen, 2012). The major purpose of structuring a marketing plan is to ensure the relevant step to be undertaken for achieving business goals and objectives. The marketing plan is structured for one to five years and it aims to achieve a particular amount of profitability within a target period. The study will be evaluating the structured marketing plan of 3R Group New Zealand, which deals with the product disposal to manufacture other required products. The company is trying to expand their business in Kerala, India. The aim of the company to develop the product stewardship programmes that are determining the recycling of the products extracted from the packaging and manufacturing any industrial equipment (Theicehouse.co.nz, 2016). The diversified and innovative product features are considering the strengthened and competitive position of the business. Due to such achievement, the company has been planning to expand the business in the Asian country. Kerala is selected as the business market for 3R Group. However, it has been seen that the emerging scenario of the market competition has become much challenging for the business company. Hence, it is required to identify the proper strategy to strengthen the business position in the competitive scenario. The study will be dis cussing the business opportunity in the Indian market. More specifically, the identification of the segmentation, target customers, and product positioning will be incorporated in this study. Depending on the market scenario, the proper marketing strategies will be initiated. The application of the theoretical framework will be structured as well. Background of the Organisation 3R Group has been dealing with the disposal of the products extracted from the industrial manufacturing process or packaging system. The company is helpful in making customers aware of the proper use of recycled products to maintain the environmental balance. Headquarter of the company is located in Sunny Hawkes Bay (Theicehouse.co.nz, 2016). Apart from the main location, some of the hubs are located in Christchurch and Auckland as well. almost 20 people are associated with the company that have been maintaining their responsibilities to make people aware of the reuse of the product disposals derived from product packaging. The innovative use of the product waste is approved by the government and this led the company to be more independent and structure the individual entity (Theicehouse.co.nz, 2016). The innovative product features have been considered as the most fruitful aspect of determining the product stewardship solutions. It can be stated that due to such innovative approache s, the company is promoting the product stewardship programmes to make people much aware of such initiatives. Number 8 wire culture was considered as the major source of continuous innovations of 3R Group. The maintenance of the effective export relationship with foreign countries is quite commendable. The company share the transparent export relationship with USA for different paint products (3r.co.nz, 2016). More specifically, the company has been determining the intellectual property transfer arrangements that are associated with the paint and cementations applications in the places of Australia. 3R Group mainly offers a wide range of products, such as food producers, paint and textiles, automotives, and agriculture. The innovative use of the product disposals and recycling them to use for the better purposes are the major remarkable aspects for the company to determine growth. The innovative approaches initiated by the company have been ensuring the achievement of the competitive advantage in the global market (Turnbull Valla, 2013). However, in this current scenario, the company is con centrating on expanding the business in the Asian country. Therefore, the company is expanding the business in Kerala, India. The featured marketing plan would be helpful for understanding the required segments for the company to enter into a new business market. Identification of the Partners and Possible Market Segment It is noted that the company has been dealing with the product disposals to manufacture the innovative products. A wide range of the products based on the paintings and textiles, food processing, agriculture, and automotives are associated with the company. Moreover, these products are used for the export businesses with the partner countries like Australia and USA. The estimated amount of 12-25 litres of old paints are used in the households of New Zealand (Theicehouse.co.nz, 2016). The excessive use of the paint disposals can be much harmful to the environment and the people as well. Hence, the company has undertaken the paint and packaging product stewardship to control such waste of the products. Resene Paints Ltd. was the client of 3R Group during the arrangements of such initiatives. This Paint Wise concept was further expanded by Resene to perform the nationwide roll-out. In such scenario, the manager of Resene Paint Wise tied the partnership knot with the leader of PaintCrete TM for the future purposes. The development of the PaintWise initiatives led 3R Group to conduct the business for next six months period to take back the trial in single store. The anticipations of the business partners and more innovative thoughts are commendable enough to ensure reliability and growth opportunity for the business (Hollensen, 2015). The major motto of this stewardship programme is to recognise the innovative solutions for the waste materials. It is noted that the 3R Group is undertaking the maximum use of the paint disposals for replacing the virgin materials. The University of Auckland tested such initiatives to determine the relevancy of such applications. The company has been paying attention to collaborate the initiative related to the promotions of the product called PaintCreteTM (3r.co.nz, 2016). The product is effectively used for the innovative use of the concrete waste paints. The partnership with PaintCrete is the key force for undertaking such initiative with the proper quality assu rance. In keeping focus on such successive approaches, Resene has been started supporting the 3R Group to continue the efforts with retailers and the manufacturers. The efforts are quite effective enough in implementing the stewardship programme in New Zealand. Moreover, the company has been concentrating on the business expansion and promotions of such programmes in outside of the country as well. Identification of the major Competitors 3R Group has been trying to expand the business in the Kerala market. The company deals with the recycling of the waste products for the future uses and reducing the environmental pollution. It is to be noted that the multinational companies located in the Asian market, especially in Kerala, promote the waste management activities within the organisation itself. These companies have been recycling the products extracted from the wastages they arranged from the industrial manufacturing process or packaging system (Turnbull Valla, 2013). More specifically, it can be inferred that the waste management of the large packaging companies in India are also using their personal resources for reusing the products. Therefore, it can be stated that these companies can be considered as the major competitors for 3R Group. Selection of the market segment and key partners It has been mentioned that the PaintWise segment would be effective enough for expanding the business in the international market. It is noted that the key partner Resene charges a levy at point of sale, which is helpful enough in enabling the drop off the unwanted materials included in the paint related packaging system. In such cases, most of the colour shops provide free materials and the brands become much attractive for the customers. It is noted that the unwanted packaging and paint have been storing the plastic products (Alon, Jaffe Vianelli, 2013). More specifically, the plants can be sent for recycling. The successive approaches related to such aspects would be beneficial for the company during the business expansion. The customers are much fond of the new and innovative products, which even reduce the wastages in the environment. The products are effective enough in reducing the environmental pollutions and the industrial wastages. Foxall (2014) mentioned that manufacturin g the products with the disposal of the packaging system requires the involvement of the better and advanced technicalities. Hence, it is required for the company to keep the focus on the resource management to manufacture the products in a significant way. Tyre Industry Summit was held by 3R Group and the programme was a huge success. The assimilations of the stakeholders from different part of the world were quite commendable. The company has achieved success in introducing plastic bio balls, which helps in cleansing the water of the aquarium by diminishing the bacteria. The major waste pollutant material is plastic, which is re-used by the company to ensure the waste management aspect. However, the position is needed to be stronger in case of expanding in the Asian market. It has been mentioned that the Asian traders are the key partners for the company, but the competitive scenario is also much prominent. Hence, the association of the better performance is necessary for the company to compete in the competitive scenario. Objectives of the Plan The company has set the long term and the short terms marketing objectives for expanding the business in Indian market. These marketing objectives are as follows: The long term goal is to increase almost 20% sales ratio in next 3 years The short term goal is to achieve the market share of at least 15% within the two years of launching the new products To establish the customer base in the Kerala business market To achieve the competitive advantage in the new business market through introducing the innovative products. Sizing the selected market segments and identification of the growth opportunity While entering into a new market, 3R Group needs to concentrate on making the optimal decisions regarding the market segments. The proper decision making process is essential since it includes the major marketing aspects that can ensure the growth opportunities. The market segment is needed to be focused on the networking system among the stakeholders. The choices and behaviours of the stakeholders are the major concerns for the foreign business. Especially, when a foreign company is trying to establish the business in the Indian market, which is completely different in cultures, these concerns are much effective (Gabrielsson, Gabrielsson, Seppl, 2012). The customer preferences are thus considered as one of the most significant challenges that the company may face during the business expansion in India. Since, the company is trying to promote the PaintWise product through implementing the product stewardship programme; the recognition should be based on the acceptability of the Indi an customers in Kerala. Another major segment that the company needs to be concerned about is the proper dealings with the uncertainties. The company needs to be prepared about the upcoming uncertainties, which are general in terms of establishing the business in a foreign country (Rogers Davidson, 2015). The decision making process is thus needed to be associated with the heuristic approach, which directly connects the practical methods in analysing the proper method for business expansion. In concentrating on such aspects, the company can ensure the growth opportunity the launch of the products in the new market as well as expanding the business in a foreign country (Borland Lindgreen, 2013). The further implication of the study will be focusing on the potential opportunities underlying the market segments. The application of the SWOT analysis would be justified in such cases. The application of such theoretical framework is presented further: The major risk has been considering the emerging threats of the competitors. The demand of the innovative products is the key to business success. More specifically, it is to be noted that the satisfying the customers needs is the major focus for the business companies. Similarly, while expanding the business in the Indian market, it is required to keep the focus on the customers requirements. While promoting the innovative products, it is required to justify if these innovative products would be acceptable to the customers in India (Cavusgil et al. 2014). In fact, the cultural diversity can be the major risk for 3R Group since this is a New Zealand based company. On the other hand, another major concern is the difficult political scenario. The company may face the risks due to the governmental structure and the taxation process. The imposed governmental taxes can be challenging for the company in establishing the business in the Kerala marker. In some cases, the governmental taxes c an be too much expensive for the products delivered by 3R Groups. Hence, it is important to pay attention in taxation process before selling any product (Wei, Samiee Lee, 2014). The recognition of the proper marketing strategy would be beneficial enough in structuring the entire marketing plan. It is important to note that the proper decision making process related to the selection of proper market entry strategy is necessary. Market Entry Strategy Many of the strategies and methods are taken into consideration to determine the business expansion of the foreign market. Following the market entry strategy is the key way to establish the business entity in a complete new business environment. It is noted that direct exporting is considered as the most relevant market entry strategy that can be undertaken by the companies for business expansion. Apart from the direct export system, many other market entry strategies are also taken into consideration for the international marketing process. Hollensen (2015) opined that the limitation of the tariff rates and the adaptation degree of the customers can sometimes create the hazardous situations for the foreign companies. Therefore, it is required to select the beneficial market entry strategy that can be fruitful for the future business prospects. Direct Exporting is the process of selling the products or services directly to the foreign market by using the personal resources. On the o ther hand, Licensing is another skilled method of entering the foreign market. In this process, the firm undertakes the process of transferring rights through arranging the license of selling goods or services. Another innovative market entry strategy is franchising, which is considered as one of the typical forms of the North American process (Forsgren Johanson, 2014). Through the franchising system, the firm can gain the traction in other parts of the world. In such cases, the business subsidiaries would perform the action of selling goods and services to the foreign countries and would be operated by the headquarters. The firms use the repetitive business models that can be easily transferred to the other business markets. Joint venture is a particular form of partnership, which is associated with the formulation of the third well-structured company. In such cases, both the merged company will be sharing the resources, benefits, and risks to ensure the business profitability. Partnering is the most relevant process in such cases. According to Lovelock, Patterson Wirtz (2014), the partnership business is the major requirement for a company, which wishes to expand the business in the foreign market. Establishing the partnership business can be the simple co-marketing business, which promotes the sophisticated strategic alliance in determining the manufacturing process. In such cases two companies present their willingness to perform together in a geographic location and share the risks and benefits while conducting the business (Meissner, 2012). In case of 3R Group, which is trying to expand their business in the Indian market, the partnership business would be most relevant in considering the effective market entry strategy. It has been seen that the company has been dealing with the Asian market since quite a long term. Therefore, the understanding between these two countries is quite commendable. While expanding the business in Kerala, the business can be much concerned about the benefits. Moreover, it is to be said that the partnership with the local company would be beneficial in knowing the cultural aspects. The recognition of the cultural trends and the acceptability of the traditional customers would be beneficial in determining the proper positioning of the business. It is noted that 3R Group has been introducing the products manufactured from the disposal of the packaging process. Partnership business with the Resene Paints Ltd would be helpful for the company to promote the stewardship programme. In fact, the customers would be well aware of the purpose of the business. The customers would also be aware of the use of recycled products extracted from the packaging proces s (Dunning, 2012). Hence, it would be beneficial enough in considering the promotions of the environmental welfare. In fact, the company can maintain the corporate social responsibility through undertaking such process. More specifically, the recognition of the customers acceptability level would only be possible through the partnership business. The identification of the traditional needs would also be prominent in such cases. However, the company needs to keep the focus on the proper promotions and pricing strategy to promote their business in the foreign environment. Hence, the structured pricing strategy and the promotional methods are discussed as follows: Promotion Strategy It is noted that the company uses the social media sites like Facebook and Twitter as the communication method. It is to be noted that the usage of social media is quite in trends in this current scenario. If the company can promote the business through social media sites, it would be relevant enough in deriving the feedbacks from the customers. The online review pages are effectively updated by the customer feedbacks (Piercy, 2014). The online review is one of the major aspects that can be taken into consideration for the upcoming business promotions. It is to be noted that if the customers provide the positive feedbacks, it would serve as the positive word of mouth. Similarly, the negative experience leads towards negative word of mouth. Hence, the promotions through the online social media would be effective enough in undertaking the better promotional activity. However, it is important to keep the record of the online reviews and simultaneously, the executives need to respond bac k to the feedbacks. The customers can claim their requirements and sometimes present their queries about the certain goods and services (Dunning, 2013). The executives need to pay attention towards such queries and fulfil them accordingly. The satisfactory level of the customers is the most required segment for expanding the business in the foreign market. Apart from the social media promotions, the company can even put the advertisement through media, hoardings, pamphlets distribution, and other means of the promotional marketing. However, as per the concentration on the current business scenario, it can be stated that the promotional activity through the social media sites would be preferable in such cases. Pricing Strategy While expanding the business in the Indian market, it is required to select the proper pricing strategy that can attract the customers. Moreover, the selection of the proper pricing strategy would be beneficial in acquiring the profitability for the initial stage (Penrose, 2013). In keeping focus on the current market segments, it can be stated that the penetration strategy would be beneficial. As per the penetration strategy, the price of the new products is needed to be kept low in the introductory phase. It will be attracting the customers when they would feel that they can avail the good products in cheaper rate. When the products will be on high demands for the effective features and quality, the company can increase the price structure for the further profits. However, it is required to concentrate on the quality parameter of the products and the effective services for the customers (Rogers Davidson, 2015). Fulfilling the customers queries and providing the effective services to the customers are necessary to determine the repeat purchase of the products. Hence, the company can eventually increase the price once the customers are satisfied with the offered products or services. Gradually increasing the pricing structure is the major way to achieve the pre-determined objectives. Sales and distribution strategies The company needs to put an augmented focus in promoting its services through collaborative tie ups and partnerships with large organizations. The main communication channel for the promotion of the products is considered as Twitter and Facebook. The company needs to consider the following factors while offering its services before the industries: Making the companies understand the importance of green economy and recovery of the materials Approaching the companies for which it can use the recycling facilities. These industries include paper, sanitary, plastic, timber, rubber, organic, ferrous metal, textiles and glass. A country like India can prove to be a major proving platform for the company for a company like 3R group. In India there are many companies which are in need to waste management. Many industries related to the production of glass and ceramic need to consider waste management. The company needs to consider merger and acquisition policies with companies like paper industry, ferrous metal and textile industry. The sales and distribution of the company should include the interest of the shareholders of the partnered company. If the company decides to cater to such companies which are popular in the eyes of the common public then it will be able to get a better competitive advantage in the market. In order to overcome the political and demographic challenges prevalent in the Asian country it is important to consider the Governmental policies which are prevalent in the country. The company needs to indentify the present companies which are in need of the waste management techniques. Many companies need to focus on the environmental degradation. The sales strategy should consider the price of the service details of the facilities which will provide by 3R Group. Some of the major components of the pricing strategy should consider the tie ups with the Governmental agencies which focus towards environmental protection. The low pricing strategy will ensure that the company is able to offer its service in different organizations (Ross, 2015) Distribution The distribution strategies of the companies should include the distribution and promotion of the activities in the companies dealing with the painting and textiles industries. In India the major companies involved in discharging waste products are Asian paints and Berger paints. The companies present strategies lacks in several ways for waste management system. The distribution of the services with these companies will ensure that the companies will be able to achieve the best waste disposal policies. The various distribution channels by which the company will be able to deliver the services will involve the following distribution channels. The distribution is done on the basis of three marketing channels such as marketing campaigns, pricing strategy and sales process (Papargyropoulou et al., 2014). The distribution channel has been shown below with the diagram as follows: Marketing Marketing campaign are done on the basis of various advertising and distribution of hoardings clearly stating about the various information about the working of the companies so that is able to effectively promote its services. Pricing- The pricing should be based by segregating the products according to various levels of the market. The prices should be set low for the smaller companies and at the same time the facility will be inferior in nature as it will be companies with high market share value. Sales Process- The sales process of 3R group directly influences the companys policies on the basis sales strategies discussed. The suitable selection of the partner company will ensure that the distribution is done according to the appropriate selecting criteria on the basis of appropriate strategy. Resources and cost involved According to Williams, (2013), the main resources of the company include acquiring or merger cost. In case the company needs to adhere to any formal Government agreement charges needs to allocate based on the given details by the Governmental agencies. The main resource which is needed to operating in India is the knowledge of the political situation and ideal selection of the location to setup the plant for recycling operations. According to Harris Roach (2013), the various other resources requirement comprises of working capital and operational cost which needs to be taken into consideration for the purpose of finalizing the entire project. The various other cost components includes the setup cost of the factories for the recycling plants. This particular company needs to access water from the available resources of the country. This will ensure that the companies are able to achieve the best possible service by clearing of the dumps. The company also needs suitable handling equipments for the superior handling of the waste material. The main challenge3s associated with tracing the natural resources needs to be tracked for the appropriate waste recovery process. Some of the other resources of the company include patents and rights which need to adhere to while operating in the host country. The company also needs to consider the cost of the acquisition of the patents and the warehousing cost where the wast e materials need to store for the purpose of waste recovery system. Company needs to consider the purchasing cost of the machinery which is needed for the purpose of recovery of the waste products. The other important cost component is related to carriage cost which is associated with carrying of the waste materials from one point to another (Rahimi et al., 2014) Contingency Plan The contingency plan is considered as the course of action, which is designed to mitigate the uncertainties that may occur during the business expansion in a foreign market (Czinkota Ronkainen, 2012). The plan has been constructed in keeping the focus on the future events. In some of the cases, the contingency plan is referred as the plan B. However, some of the factors are taken into consideration in structuring the contingency plan. These are as follows: Preparedness: The recognition of the proper risks is necessary for each of the business. However, some of the business corporations have the ability to identify the probable risks that might occur in future. Therefore, the company needs to be prepared from the initial stage, which will cause less harm for the upcoming future. Philosophy: The Company needs to keep the focus on the proper resources to deal with the uncertainties. More specifically, the company needs to undertake the proactive actions and needs to be much responsive during the occurrence of the situational crisis. Recovery Time: The Company needs to set the timeline and milestone to mitigate the issues as per the convenience. The recognition of the degree of risks is thus necessary in such times. Stage: The proper identification of the structural stages that is concerning the area of risks is necessarily needed to be addressed. While addressing the issues, the advices can be checked to mitigate the problems. Conclusion The study has been considering the business expansion method undertaken by 3R Group, which deals with the manufacturing of the products extracted from the packaging disposals. The company has captured the commendable position in the national and the international market. However, the company is now trying to expand ad their business in Kerala India. The recognition of the proper market segments and the key competitors is essential for structuring the proper marketing plan for the business. In considering this particular business scenario, it can be stated that the proper marketing segments is indicating the partnership relevancy. The establishment of the proper partnership, structured pricing strategy, and promotional strategy would be relevant enough in determining the business establishment in a foreign country. The penetration strategy is selected as the relevant pricing strategy. On the other hand, the promotional marketing through social media is also considered as the justified way to promote their products and the services. However, the arrangements of the proper contingency plan are also necessary to mitigate the potential risks related to this current business segments. 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