Dye-Sentitised Solar Cells Essay Example | Topics and Well Written Essays - 2000 words

Color Sentitised Solar Cells - Essay Example ll (DSC), and their identicalness to procedure of photosynthesis5 6 Figure 2: Components of DSC11 10 Figure 3: basic natural colors with their transformation effectiveness in DSC6 13 Figure 4: Molecular structures of Ruthenium based inorganic color complexes18 14 Figure 5: Structure of Ru(II) NCS complex19 15 Figure 6 Photocurrent activity spectra of bipyridine and Terpyridine color alongside photocurrent reaction of plain TiO2 films4 15 Figure 7: General structure of principle betalain colors extricated from red turnip and wild thorny pear. 1. Betacyanin, 2. Indicaxanthin. R1 and R2 = H (betanidin) or R1= ?- D-glucose and R2= H (betanin)14 17 Figure 8 Photoaction spectra of betalains from red turnip and wild thorny pear on straightforward titania19 17 Figure 9: Photoaction spectra of Bchlorin 1 and Bchlorin 224 18 Figure 10: Iodide triodide redox couple25 19 Figure 11: Spirobifluorene4 20 Figure 12: Operation rule of DSC26 20 Figure 13 Current age in DSC, stage 1 21 Figure 14: Curre nt age in DSC, stage 2 22 Figure 15: Current age in DSC, Step 3, light retention 22 Figure 16: Current age in DSC, stage 4 22 Figure 17: Current age in DSC, stage 5 23 Figure 18: Current age in DSC, stage 6 23 Figure 19 : Maximum voltage in DSC25 24 Figure 20: Kinetics of DSC activity. 25 Figure 21: An: Action spectra of Energy transfer color DCM alone and in mix with close to IR sharpening color TT1; B: Molecular structure of DCM and TT128 27 Figure 22: porphyrin chromophore connected to dye29 27 Figure 23: Photocurrent thickness of TiO2 nanowires photoelectrode film as an element of estimated potential (IPCE range in inset)2 28 Figure 24: Absorptance range (?) determined from estimated diffuse reflectance (Rd) and diffuse transmittance (Td) spectra of a cellulose format color sharpened 6â µm thick film of titania empty strands. APCE (retained photon to current change proficiency determined from IPCE plot and ? plot 30 29 Figure 25: Hybrid nanosheets31 30 Figure 26: Spectral react ion of photocurrent DSCs utilizing T2/T-and I3-/I-as the electrolyte34 31 1.0 Introduction Energy is the fundamental need everything being equal, regardless of whether created or creating. For as far back as two centuries power prerequisites have been given for the most part by non-renewable energy sources, which have two essential confinements: being non sustainable and earth harming . Considering the consistently expanding request of power that is required to top in coming years1 it has gotten basic to investigate elective wellsprings of vitality which are sustainable, yet in addition eco-accommodating. Of these, utilization of sunlight based vitality has been seen as reasonable and feasible. The sun powered vitality accessible to

Conrad vs Holden

Customary People and The Catcher in the Rye: Reckless Actions In current day society, individuals make progress toward the untangible sentiment of joy. Certifiable satisfaction can build up an individual to get adorable; be that as it may, the nonexistence of bliss may do the direct inverse. Holden a hero from the novel, The Catcher in the Rye by J. D. Salinger, and Conrad the principle character from the film, Ordinary People, are scanning for this satisfaction inside their own lives. Be that as it may, they can't discover it in view of the solidarity that they feel between their companions and families.The dejection and the decreasingly absence of euphoria in Conrad’s and Holden’s lives triggers them to settle on choices that would prompt results which would contrarily influence their encompasses later on. The nonattendance of joy inside the lives of Holden and Conrad makes them act foolish in various manners that eventually hurts himself and individuals around him. A ll through the film Conrad settles on numerous hasty choices that hurts his companions, relatives, and furthermore himself.The first wrong choice that began the domino impact on the other illegitimate choices that he makes, is the way that he didn’t return to shore when he and his sibling, Buck, saw â€Å"how terrible the climate was becoming† while they were cruising. This choice outcomes to the demise of his sibling and the occasion remains in his brain prompting the crazy conduct that starts to immerse his psyche. Following, this choice is Conrad’s self-destructive endeavor by slitting his wrists vertically in his restroom sink.Although this demonstration puts torment on his family, it for the most part influences Conrad genuinely and sincerely on the grounds that he needs to persevere through the agony of the cuts and the downturn that had made him settle on the choice in the first place. Significantly after Conrad comes back from the emergency clinic he kee ps on feeling the absence of satisfaction inside his own life. The downturn makes him not have any desire to have the morning meal that his mom makes only for him. Hurt by the dismissal, Conrad’s mother dumps the supper into the channel and leaves in an unexpected manner.In expansion, a great part of the contained feelings that Conrad keeps makes him become very far off with his own family and his companions. This solidarity in the long run drives Conrad to lose his past cozy associations with them. These indiscreet choices permit Conrad to develop his feelings, since in the start of the film he suppresses it and permits it to amass after some time. Inside the novel, Holden shows foolish mentality that outcomes in hurting both himself and those around him.The factor of his wild conduct starts when Holden flees from Pency Prep because of the way that he gets kicked out and is anxious about the possibility that that his folks would be vexed. Thus, Holden chooses to live in the city and holds up till he is relied upon to return home. This demonstration in the end drives him to hurt himself intellectually in light of the fact that after a period spent in the city, Holden starts to â€Å"feel increasingly discouraged.. † and forlorn (95). In a demonstration of distress, Holden attempts to fill in his forlornness and distresses by discovering organization with a young lady named Sally that he â€Å"wasn’t too insane about† (105).However, as Holden and Sally are still on their date, Holden shows his careless conduct when he affronts Sally calling her â€Å"a torment in the ass† (133). Sally is along these lines profoundly hurt by the affront and â€Å"she was even crying† (134). This demonstration thusly leaves Holden to turn out to be desolate and discouraged indeed. With the sentiment of misery burdening his shoulder, Holden chooses to leave town and head for the west. Phoebe, Holden’s kid sister, hearing his arrange ment needs to follow along also bringing along her bag that contains her own items.Even however Holden doesn’t need to be distant from everyone else, he rejects his sister’s supplication to flee with him and thusly results him to show another demonstration of wildness. Holden hollers at Phoebe advising her to quiet down which triggers her to â€Å"start to cry† (206). Holden’s thought of leaving Phoebe harms Phoebe since she truly thinks about her brother’s prosperity. Since Holden’s kin Allie and D. B are not, at this point right now living in the family unit, if Holden somehow happened to flee, Phoebe would feel forlorn having just her folks as companions.Holden and Conrad are comparative kinds of characters since the two of them act wildly and unexpectedly hurt themselves and the individuals that encompass them. Both of the characters punch one of their old buddies because of youthful choices. Holden gets into a clench hand battle with St radlater since Holden keeps on summoning Stradlater about his date with Jane, realizing that a punch to the face would follow the question. This demonstration shows that Holden settles on unfair choices knowing the results of the demonstration, anyway as yet proceeding with the act.In expansion, Conrad additionally shows careless conduct by continuingly punching Stillman out of the comment that Stillman makes of Jeannine. Conrad punches Stillman severely and dissatisfaction since Dr. Berger, Conrad’s specialist, opens his feelings; it starts spilling out wildly. With this demonstration of savagery, Conrad loses huge numbers of his once dear companions since his companions presently see him as â€Å"crazy† after the punching occurrence. Both Holden and Conrad shows neglectful choices by punching their companions in a demonstration of fierceness which brings about the results of more hurt.Even however Holden and Conrad might be comparative they are more not quite the sam e as the same since they display various demonstrations of carelessness. While Holden may utilize solid words and boisterous voices to hurt others, Conrad utilizes physical activities to hurt the ones around him. When Holden was on his date with Sally in the café, he starts to meander aimlessly about the future that Sally and Holden could have together. Holden recommends that Sally flees along with him anyway Sally dismisses his proposition causing Holden to become upset.This encourage that is seething within him driving forces him to make statements that he didn’t thoroughly consider in this manner empowering him to affront her. In any case, this isn't the main case wherein Holden makes statements without deduction. In another situation where he is addressing Phoebe, Holden advises Phoebe to quiet down, he â€Å" didn’t intend to advise her to quiet down †¦Ã¢â‚¬  however the drive empowered him to do as such (206). Then again, Conrad utilizes his non-thoroughl y considered activities to influence the individuals around him. Having Conrad endeavoring self destruction by slitting his wrists vertically hurts his family since it makes them need to stress over their son.Conrad’s guardians have just lost a child and if they somehow happened to lose another then it would additionally wreck their family’s notoriety and the family would in this way self-destruct. Also, due to Conrad’s despondency it makes him not have a hunger when eating. Along these lines, when Conrad’s mother makes him breakfast and he won't, this demonstration makes his mom become harmed from the dismissal and accordingly dump the feast in the trash gadget. Indeed, even so the smallest of activities of Conrad should impact and hurt the individuals around him.In end, despite the fact that both Holden and Conrad are inadvertently harming their friends and family, they diversely carry on wildly when settling on out a choice. Both Holden and Conrad are both misconstrued young people that are attempting figure out how to traverse the day. This is brought about by the way that their life is feeling the loss of the certified bliss that everybody in the public eye looks for. In any case, toward the finish of the two stories, they in the end accomplish their concept of genuine bliss and thusly can live during that time realizing that they are really cheerful.

Angels Demons Chapter 98-101

98 The six pompieri fire fighters who reacted to the fire at the Church of Santa Maria Della Vittoria quenched the blaze with impacts of Halon gas. Water was less expensive, yet the steam it made would have destroyed the frescoes in the sanctuary, and the Vatican paid Roman pompieri a solid allowance for quick and judicious assistance in all Vatican-possessed structures. Pompieri, by the idea of their work, saw disaster practically every day, except the execution in this congregation was something none of them could ever overlook. Part torturous killing, part hanging, part consuming at the stake, the scene was something dug from a Gothic bad dream. Tragically, the press, of course, had shown up before the local group of fire-fighters. They'd shot a lot of video before the pompieri cleared the congregation. When the fire fighters at last chop the casualty down and lay him on the floor, there was no uncertainty who the man was. â€Å"Cardinale Guidera,† one murmured. â€Å"Di Barcellona.† The casualty was naked. The lower half of his body was dark red dark, blood overflowing through expanding splits in his thighs. His shinbones were uncovered. One fire fighter spewed. Another went outside to relax. The genuine ghastliness, however, was the image singed on the cardinal's chest. The crew boss surrounded the cadaver in awestruck fear. Lavoro del diavolo, he said to himself. Satan himself did this. He crossed himself just because since youth. â€Å"Un' altro corpo!† somebody shouted. One of the fire fighters had discovered another body. The subsequent casualty was a man the boss perceived right away. The severe administrator of the Swiss Guard was a man for whom scarcely any open law authorization authorities had any friendship. The boss called the Vatican, yet all the circuits were occupied. He realized it didn't make a difference. The Swiss Guard would catch wind of this on TV surprisingly fast. As the boss studied the harm, attempting to reproduce what could have gone on here, he saw a specialty loaded with projectile gaps. A casket had been moved off its backings and fallen topsy turvy in an evident battle. It was a wreck. That is for the police and Holy See to manage, the main idea, dismissing. As he turned, however, he halted. Originating from the final resting place he heard a sound. It was anything but a sound any fire fighter at any point got a kick out of the chance to hear. â€Å"Bomba!† he shouted out. â€Å"Tutti fuori!† At the point when the bomb crew turned the final resting place over, they found the wellspring of the electronic signaling. They gazed, befuddled. â€Å"Medico!† one at last shouted. â€Å"Medico!† 99 â€Å"Any word from Olivetti?† the camerlegno asked, looking depleted as Rocher accompanied him again from the Sistine Chapel to the Pope's office. â€Å"No, signore. I am dreading the worst.† At the point when they arrived at the Pope's office, the camerlegno's voice was substantial. â€Å"Captain, there is nothing more I can do here today around evening time. I dread I have done an excessive amount of as of now. I am going into this office to ask. I don't wish to be upset. The rest is in God's hands.† â€Å"Yes, signore.† â€Å"The hour is late, Captain. Find that canister.† â€Å"Our search continues.† Rocher delayed. â€Å"The weapon ends up being too well hidden.† The camerlegno recoiled, as though he was unable to consider it. â€Å"Yes. At precisely 11:15 P.M., if the congregation is still in danger, I need you to clear the cardinals. I am placing their security in your grasp. I ask just a single thing. Let these men continue from this spot with poise. Let them exit into St. Diminish's Square and stand one next to the other with the remainder of the world. I don't need the last picture of this congregation to be terrified elderly people men escaping a back door.† â€Å"Very great, signore. What's more, you? Will I want you at 11:15 as well?† â€Å"There will be no need.† â€Å"Signore?† â€Å"I will leave when the soul moves me.† Rocher thought about whether the camerlegno proposed to go down with the boat. The camerlegno made the way for the Pope's office and entered. â€Å"Actually†¦Ã¢â‚¬  he stated, turning. â€Å"There is one thing.† â€Å"Signore?† â€Å"There is by all accounts a chill in this office today around evening time. I am trembling.† â€Å"The electric warmth is out. Let me lay you a fire.† The camerlegno grinned tiredly. â€Å"Thank you. Much obliged to you, very much.† Rocher left the Pope's office where he had left the camerlegno imploring by firelight before a little sculpture of the Blessed Mother Mary. It was a frightful sight. A dark shadow bowing in the glimmering gleam. As Rocher headed a few doors down, a watchman showed up, running toward him. Indeed, even by candlelight Rocher perceived Lieutenant Chartrand. Youthful, green, and energetic. â€Å"Captain,† Chartrand called, holding out a phone. â€Å"I figure the camerlegno's location may have worked. We have a guest here who says he has data that can support us. He called on one of the Vatican's private expansions. I have no clue how he got the number.† Rocher halted. â€Å"What?† â€Å"He will just address the positioning officer.† â€Å"Any word from Olivetti?† â€Å"No, sir.† He took the beneficiary. â€Å"This is Captain Rocher. I am positioning official here.† â€Å"Rocher,† the voice said. â€Å"I will disclose to you who I am. At that point I will mention to you what you will do next.† At the point when the guest quit talking and hung up, Rocher stood shocked. He presently knew from whom he was taking requests. Back at CERN, Sylvie Baudeloque was quickly attempting to monitor all the permitting requests coming in on Kohler's phone message. At the point when the private line on the chief's work area started to ring, Sylvie bounced. No one had that number. She replied. â€Å"Yes?† â€Å"Ms. Baudeloque? This is Director Kohler. Contact my pilot. My fly is to be prepared in five minutes.† 100 Robert Langdon had no clue where he was or to what extent he had been oblivious when he opened his eyes and wound up gazing up at the underside of a rococo, frescoed vault. Smoke floated overhead. Something was covering his mouth. A breathing device. He pulled it off. There was a horrible smell in the room †like consuming tissue. Langdon flinched at the beating in his mind. He attempted to sit up. A man dressed in white was bowing close to him. â€Å"Riposati!† the man stated, moving Langdon onto his back once more. â€Å"Sono il paramedico.† Langdon capitulated, his head spiraling like the smoke overhead. What the heck occurred? Wispy sentiments of frenzy filtered through his psyche. â€Å"Sorcio salvatore,† the paramedic said. â€Å"Mouse†¦ savior.† Langdon felt considerably increasingly lost. Mouse friend in need? The man motioned to the Mickey Mouse watch on Langdon's wrist. Langdon's considerations started to clear. He set the alert. As he gazed absently at the watch face, Langdon likewise noticed the hour. 10:28 P.M. He sat straight up. At that point, everything returned. Langdon remained close to the primary special stepped area with the fire boss and a couple of his men. They had been shaking him with questions. Langdon wasn't tuning in. He had inquiries of his own. His entire body throbbed, however he realized he expected to act right away. A pompiero drew nearer Langdon over the congregation. â€Å"I checked once more, sir. The main bodies we discovered are Cardinal Guidera and the Swiss Guard officer. There's no indication of a lady here.† â€Å"Grazie,† Langdon stated, uncertain whether he was calmed or alarmed. He realized he had seen Vittoria oblivious on the floor. Presently she was no more. The main clarification he thought of was not an encouraging one. The executioner had not been unpretentious on the telephone. A lady of soul. I am stirred. Maybe before this night is finished, I will discover you. What's more, when I do†¦Ã¢â‚¬  Langdon glanced around. â€Å"Where is the Swiss Guard?† â€Å"Still no contact. Vatican lines are jammed.† Langdon felt overpowered and alone. Olivetti was dead. The cardinal was dead. Vittoria was missing. A half hour of his life had vanished in a matter of moments. Outside, Langdon could hear the press amassing. He associated film with the third cardinal's awful demise would no uncertainty air soon, in the event that it hadn't as of now. Langdon trusted the camerlegno had since a long time ago expected the most noticeably awful and made a move. Clear the damn Vatican! Enough games! We lose! Langdon out of nowhere understood that the entirety of the impetuses that had been driving him †assisting with sparing Vatican City, saving the four cardinals, encountering the fraternity he had read for quite a long time †these things had dissipated from his psyche. The war was lost. Another impulse encapsulated lighted. It was straightforward. Distinct. Base. Discover Vittoria. He felt a sudden void inside. Langdon had regularly heard that extraordinary circumstances could join two individuals in manners that decades together frequently didn't. He currently trusted it. In Vittoria's nonappearance he felt something he had not felt in years. Forlornness. The torment invigorated him. Pushing all else from his psyche, Langdon summoned his fixation. He implored that the Hassassin would put everything in order before delight. Something else, Langdon realized he was at that point past the point of no return. No, he let himself know, you have time. Vittoria's captor despite everything had work to do. He needed to surface one final time before vanishing for eternity. The last raised area of science, Langdon thought. The executioner had one last undertaking. Earth. Air. Fire. Water. He checked the time. Thirty minutes. Langdon moved past the fire fighters toward Bernini's Ecstasy of St. Teresa. This time, as he gazed at Bernini's marker, Langdon had most likely what he was searching for. Let blessed messengers direct you on your grand quest†¦ Straightforwardly over the supine holy person, against a background of plated fire, floated Bernini's holy messenger. The holy messenger's hand gripped a sharp lance of fire. Langdon's eyes followed the bearing of the pole, curving toward the correct side of the congregation. His eyes hit the stopping point. He examined the spot where the lance was

Tomorrow Will Be Anxious for Itself A Close Reading of Devotion and Allusion in Pamela - Literature Essay Samples

On page 496 of Samuel Richardson’s Pamela, the young woman ponders her account of God’s mysteries. Her story’s strange circumstances provide sight of both personas of Mr. B___: one foul, one noble. Her successful endurance through frightening displays of his physical control over her fuels burgeoning comprehension of the role lack of worry plays in self-preservation. A reading of the scene contextualized by Matthew 6 allows the reader to grasp the ways in which Richardson might have used Scripture to ground exposition of the residual anxiety that haunts Pamela in matrimony; at the very least, we see that her inability to accept the bliss afforded to her is allegorical, rather than annoying. Samuel Richardson held religion in high esteem, particularly as a reason to write. He pursued â€Å"an easy and natural manner† rather than that of the â€Å"improbable and marvellous† romances of his time (Dobson). The unrealistic nature of Pamela’s romance suggests that the author intended more meaning than the sentiments directly expressed. Rather, it seems that he intended her natural confusion and reservation regarding the new state of Mr. B___ as kind partner to emphasize Matthew 6, a chapter that might, to a hesitant reader, appear to be more about birds than personal freedom. Pamela spends pages on these trepidations: just after her husband assuages them, she begins again. To the reader, these concerns feel repetitive and unnecessary. To an eternal God, they must be even more so. The simplicity of Pamela’s joy establishes that her issues meant less than they did at the time. Her letters create a record of difficulties, and even though she escapes the compulsion to cast herself as a victim (outside of well-intentioned verse), they represent the human urge to cultivate a record of wrongs. Richardson shifts the message to that of Matthew 6. In doing so, he upholds the reality that humans, like birds, are not created to store anything up or away. Here, we see that Pamela is not able to contain her feelings, so much so that Mr. B____ â€Å"would [only] permit [her] to say, That I was not displeased with him!—Displeased with you, dearest Sir! said I: Let me thus testify my Obligations, and the force all your Commands shall have upon me† (496). The reflexivity of her excited words draws through from the dully lyrical sentences before it to the moment of truth, and she kisses him, viewing it as a Liberty. Neither of them can handle the intensity of their love, but she accedes to fear almost immediately. She draws away, writing â€Å"but yet my Mind was pained at times, and has been to this Hour.† She receives a gift, yet places constraints on emotion. Pamela expresses thoughts that are centered on Mr. B___’s death, concluding that she â€Å"cannot bear to suppose—[she] cannot say more on such a deep Subject!† She proceeds with the thought that human Life is a â€Å"poor thing†¦ subjected to imaginary Evils† and loses sight of what compelled her to begin with. This method of thought is perfidious because of how quickly it draws her off track. Throughout this, she holds her concerns to be below her â€Å"shallow Mind.† Although this may be true, the connection to her God sustains hundreds of pages; throughout these, she often brushes off what matters in a misguided attempt to feel free in her own way. Then when she is surprised by what happens, it fits in as something distinct, accepted within her parameters rather than as something to witness. Richardson teases out the qualities of her experience, exploring the series of perturbations and how she addresses the realities, hopes, dreams, and fears of a constantly-evolving life. In passages such as this one, he plants sentences that show her mindset; here, she thinks of death as an ending for â€Å"this excellently generous Benefactor† and buries her feelings in worry. Here, like before, she prays what she wants. This act frees her from the brutal words which pinpoint the experi ence of her incidentally-tumultuous life. In doing so, she attains the acuity and focus to draw her through to another era. Pamela maintains a posture of worship while warding off her sly Master, who attempts to exert himself over her. Despite the threat of violent rape, Pamela worships the LORD; her eyes retain light and she avoids the expression of darkness. She remains pure. Ultimately, she perceives the futility of â€Å"Apprehension of remote Contingencies† due to joy which truly abounds (Richardson 496). The institution of marriage guides Pamela to rely on Mr. B____ as she begins to release the burden of wariness. Her life soon becomes peaceful, as Pamela witnesses the sustenance of Mr. B___’s ardent love for her. The discourse of this passage with the sixth chapter of Matthew showcases Pamela’s newfound maturity. The anxiety she experiences arises from worries of instability and sequestration. From attempted escape by way of a window to hidden letters, she continually turns to suitable devices for the maiden under duress who Richardson so disdains. However, she persists with a determined spirit and dedication to her personal record. The reward of her hope lies in Heaven, safe from the theft posing danger to treasure on Earth. The implicit presence of the Bible in Pamela justifies an examination of implicit parallels between the teachings of Jesus and the beliefs of Pamela, who esteems the power of language. Moreover, the textual evidence appears particularly significant in light of Richardson’s Biblical references throughout the novel, as documented in footnotes. Pamela’s consistent use of the moniker â€Å"Master† for Mr. B____ helps the reader understand the nature of Pamela’s trials. She cannot prevent the will of Mr. B____ even as she sequesters herself, yet sh e escapes scotch-free; as her life is in flux, the prospect of subjection to matrimonial constraints frightens her, so much so that she displays it as a yearning for reassurance. Mr. B____ occupies a position from which she could be destroyed externally or internally scarred, yet God persists. This means that Mr. B____ never shakes Pamela’s faith, even when she herself does not feel a thing. His positioning as husband illustrates that Pamela has no reason to escape: she is safe. Before matrimony, her salvation rests with the man’s actions. Jesus says, â€Å"no one can serve two masters, for either he will hate the one and love the other, or he will be devoted to the one and despise the other.† Pamela overcomes her disgust of Mr. B____ without displacing the significance of God in her life. Her overtly Christian marriage solidifies the hierarchy of duty in which Pamela places herself. Her dedication to her husband serves as worship to the overarching Master, while Mr. B____ cultivates his own religious devotion. The scene in Pamela holds strong parallels to the themes of Matthew 6, and further attention only strengthens grounds for a Biblical comparison. For one thing, Richardson’s contemporaries knew the Book well, whether more for its literary merit or religious status. Another reason is the general significance of the chapter, which contains the Lord’s Prayer. The connection initially appears in terms of worry and general concern, but this originates in trust; Pamela must feel the release of her justified tension before she knows what is next. Perhaps surprisingly, her difficult past allows her to move beyond the barriers she sets up for herself. Only through worship does she escape the impulse to hold back and solely express the things she would like to hear assuaged. This selfish desire prevents the bliss God intends for her, and Richardson hopes to show this. Aside from page 494, when Mr. B___ suggests that he is not â€Å"such a Herod† as to ask Pamela never to seek any other men in the event of separation, the closest religious footnote appears on page 447. This defines the concept of â€Å"supererogatory,† which is defined as â€Å"the surplus of good works.† In Roman Catholicism, this form of performance can mitigate the effect of sin and help the penitent sinner. This formulation of merit contrasts with the religious development of Pamela and Mr. B___, who learn not to trust external signifiers of devotion through the processes of misunderstanding and resolution. Matthew 6 elucidates Pamela’s meditation, and analysis of her thoughts in light of the chapter helps absorption of the lessons contained in the text. Mr. B___’s request for her to maintain pleasant appearance cannot perturb her while she begins to comprehend that her body cannot be defined by the nature of her dress . Samuel Richardson†™s interaction with Biblical guidance demonstrates the pathways through which Pamela and Mr. B____ transcend class for the sake of their love. The reassurance of Jesus’ words allow Pamela to move beyond her initial preoccupation with manner and aesthetic. Herein lies her freedom. Richardson wished to avoid the improbable novel, and, in Pamela, he establishes startling plot twists in such a way as to draw the attention of his reader to the Bible. His interaction with the chapter of Matthew 6 shows how an allegory provides subtle insight to a framework of cultural awareness, and that this long-ago novel interacts with a passage familiar today. The section of his novel displays more than just the fabric of influence, especially because he avoids direct allusion in this way. Rather, he uses the epistolary form to track Pamela’s consciousness as she grapples with her life and lives amidst a world of strange improbabilities.

The Rape Myth Embedded Within Society Preventing Women...

Women have always struggled in the fight to gain equality with men, despite the many advances, society still has a long way to go in addressing the issue of gender inequality. One major factor that keeps women from achieving gender equality is the many rape myths that are associated with sexual assaults. The rape myths that are deeply embedded within the Canadian legal system and society continues to have a detrimental effect on women. Using the R. v. Ewanchuck case I argue that the rape myths embedded within society prevent women from gaining justice within the legal system. R. v. Ewanchuck is a case about a 17-year-old woman who was sexually assaulted by Steve Brian Ewanchuck after what was ostensibly a job interview for a position in his woodworking business (Du Mont Parnis, p.82). Following the interview in Mr. Ewanchuck’s van, which was parked outside an Alberta mall, he asked the woman if she would like to see a sample of his work in the attached trailer, to which she agreed. Despite Mr. Ewanchuck’s professional attitude during the interview, the complainant still felt uneasy toward him so upon entering the van she left the door open. After following her into the trailer Ewanchuck had closed the door and by doing so alarmed the complainant (Supreme Court of Canada, 1999). Once in the trailer, Mr. Ewanchuck proceeded to continuously initiate several incidents that involved touching the complainant sexually, even though the complainant clearly said â€Å"no†. When the caseShow MoreRelatedEpekto Ng Polusyon19213 Words   |  77 PagesHow women Move On From Violent Relationships Researcher: Carole Le Darcy Supervisor: Dr Sue Becker Acknowledgements I would like to express my sincerest thanks and gratitude to all of the exceptionally strong women that participated in this research that have freely given not only some of their precious and valuable time but have also revealed that which is sadly all too often concealed; the remarkable, courageous and often very moving accounts of their experiences, journey and exit from abusiveRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesUnnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON

The Super Bowl Advertisement For 2015 - 915 Words

With better than 100 million people tuning in, the Super Bowl is the prevalent sporting event in America every year. This game decides the winning NFL team of the season and dedicated sports fans treat this championship game like a holiday; however, greater amounts of people are watching the Super Bowl for the advertisements, not the actual game. The advertisements, which used to be the bathroom break time, are currently what people wait anxiously to see and these commercials have become so prominent that during the 2015 game the advertisements reportedly received virtually 5 times more airtime than actual game play. Running these commercials during this particular game time costs a small fortune; depending on the network and airing television show, a typical commercial can be priced between $20,000 and $350,000 . A Super Bowl advertisement for 2015 was priced at $4.5 million, over 12 times the cost of a high-end every-day commercial. Super Bowl commercials have always been expensive compared to ads running on a typical broadcasting network; the last time a Super Bowl commercial ran for the median price of an advertisement today – say, about $185,000 – was in 1979, over 35 years ago. 2015- $4,500,000 2014 - $4,000,000 2013- $3,800,000 2012 - $3,500,000 2011 - $3,100,000 2010-$2,900,000 2009 - $2,800,000 2008 - $2,700,000 2007 - $2,600,000 2006 - $2,500,000 2005 - $2,400,000 2004 - $2,300,000 2003 - $2,100,000 2002 - $1,900,000 2001 - $2,100,000 2000 -Show MoreRelatedA Commercial Airing Then At The Super Bowl869 Words   |  4 PagesWhat better time to have a commercial airing then at the Super Bowl? About 7 out of 10 households that were watching TV tuned into the Super Bowl in 2015, according to Nielsen at the television ratings service. With at least 114.4 million viewers in 2015 the Super Bowl is the most watched television broadcast in the United States. 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Unquestionably, the most notorious Carl’s Jr. commercial premiered during the 2015 Super Bowl game

Strategic Marketing Plan

Question: Describe about the strategic marketing plan. Answer: Introduction Strategic marketing planning is a comprehensive documented process, which is undertaken by the business company to strengthen the business position. During business expansion in a new place or a new country, the business companies need to structure an effective marketing plan that will be beneficial for facilitating the operational management (Terpstra, Foley Sarathy, 2012). The managerial staffs have to concentrate on different marketing strategies that include different aspects of the company. The structural pricing strategy, promotion strategy and positioning strategy are needed to be taken into consideration for establishing a structured marketing plan (Czinkota Ronkainen, 2012). The major purpose of structuring a marketing plan is to ensure the relevant step to be undertaken for achieving business goals and objectives. The marketing plan is structured for one to five years and it aims to achieve a particular amount of profitability within a target period. The study will be evaluating the structured marketing plan of 3R Group New Zealand, which deals with the product disposal to manufacture other required products. The company is trying to expand their business in Kerala, India. The aim of the company to develop the product stewardship programmes that are determining the recycling of the products extracted from the packaging and manufacturing any industrial equipment (Theicehouse.co.nz, 2016). The diversified and innovative product features are considering the strengthened and competitive position of the business. Due to such achievement, the company has been planning to expand the business in the Asian country. Kerala is selected as the business market for 3R Group. However, it has been seen that the emerging scenario of the market competition has become much challenging for the business company. Hence, it is required to identify the proper strategy to strengthen the business position in the competitive scenario. The study will be dis cussing the business opportunity in the Indian market. More specifically, the identification of the segmentation, target customers, and product positioning will be incorporated in this study. Depending on the market scenario, the proper marketing strategies will be initiated. The application of the theoretical framework will be structured as well. Background of the Organisation 3R Group has been dealing with the disposal of the products extracted from the industrial manufacturing process or packaging system. The company is helpful in making customers aware of the proper use of recycled products to maintain the environmental balance. Headquarter of the company is located in Sunny Hawkes Bay (Theicehouse.co.nz, 2016). Apart from the main location, some of the hubs are located in Christchurch and Auckland as well. almost 20 people are associated with the company that have been maintaining their responsibilities to make people aware of the reuse of the product disposals derived from product packaging. The innovative use of the product waste is approved by the government and this led the company to be more independent and structure the individual entity (Theicehouse.co.nz, 2016). The innovative product features have been considered as the most fruitful aspect of determining the product stewardship solutions. It can be stated that due to such innovative approache s, the company is promoting the product stewardship programmes to make people much aware of such initiatives. Number 8 wire culture was considered as the major source of continuous innovations of 3R Group. The maintenance of the effective export relationship with foreign countries is quite commendable. The company share the transparent export relationship with USA for different paint products (3r.co.nz, 2016). More specifically, the company has been determining the intellectual property transfer arrangements that are associated with the paint and cementations applications in the places of Australia. 3R Group mainly offers a wide range of products, such as food producers, paint and textiles, automotives, and agriculture. The innovative use of the product disposals and recycling them to use for the better purposes are the major remarkable aspects for the company to determine growth. The innovative approaches initiated by the company have been ensuring the achievement of the competitive advantage in the global market (Turnbull Valla, 2013). However, in this current scenario, the company is con centrating on expanding the business in the Asian country. Therefore, the company is expanding the business in Kerala, India. The featured marketing plan would be helpful for understanding the required segments for the company to enter into a new business market. Identification of the Partners and Possible Market Segment It is noted that the company has been dealing with the product disposals to manufacture the innovative products. A wide range of the products based on the paintings and textiles, food processing, agriculture, and automotives are associated with the company. Moreover, these products are used for the export businesses with the partner countries like Australia and USA. The estimated amount of 12-25 litres of old paints are used in the households of New Zealand (Theicehouse.co.nz, 2016). The excessive use of the paint disposals can be much harmful to the environment and the people as well. Hence, the company has undertaken the paint and packaging product stewardship to control such waste of the products. Resene Paints Ltd. was the client of 3R Group during the arrangements of such initiatives. This Paint Wise concept was further expanded by Resene to perform the nationwide roll-out. In such scenario, the manager of Resene Paint Wise tied the partnership knot with the leader of PaintCrete TM for the future purposes. The development of the PaintWise initiatives led 3R Group to conduct the business for next six months period to take back the trial in single store. The anticipations of the business partners and more innovative thoughts are commendable enough to ensure reliability and growth opportunity for the business (Hollensen, 2015). The major motto of this stewardship programme is to recognise the innovative solutions for the waste materials. It is noted that the 3R Group is undertaking the maximum use of the paint disposals for replacing the virgin materials. The University of Auckland tested such initiatives to determine the relevancy of such applications. The company has been paying attention to collaborate the initiative related to the promotions of the product called PaintCreteTM (3r.co.nz, 2016). The product is effectively used for the innovative use of the concrete waste paints. The partnership with PaintCrete is the key force for undertaking such initiative with the proper quality assu rance. In keeping focus on such successive approaches, Resene has been started supporting the 3R Group to continue the efforts with retailers and the manufacturers. The efforts are quite effective enough in implementing the stewardship programme in New Zealand. Moreover, the company has been concentrating on the business expansion and promotions of such programmes in outside of the country as well. Identification of the major Competitors 3R Group has been trying to expand the business in the Kerala market. The company deals with the recycling of the waste products for the future uses and reducing the environmental pollution. It is to be noted that the multinational companies located in the Asian market, especially in Kerala, promote the waste management activities within the organisation itself. These companies have been recycling the products extracted from the wastages they arranged from the industrial manufacturing process or packaging system (Turnbull Valla, 2013). More specifically, it can be inferred that the waste management of the large packaging companies in India are also using their personal resources for reusing the products. Therefore, it can be stated that these companies can be considered as the major competitors for 3R Group. Selection of the market segment and key partners It has been mentioned that the PaintWise segment would be effective enough for expanding the business in the international market. It is noted that the key partner Resene charges a levy at point of sale, which is helpful enough in enabling the drop off the unwanted materials included in the paint related packaging system. In such cases, most of the colour shops provide free materials and the brands become much attractive for the customers. It is noted that the unwanted packaging and paint have been storing the plastic products (Alon, Jaffe Vianelli, 2013). More specifically, the plants can be sent for recycling. The successive approaches related to such aspects would be beneficial for the company during the business expansion. The customers are much fond of the new and innovative products, which even reduce the wastages in the environment. The products are effective enough in reducing the environmental pollutions and the industrial wastages. Foxall (2014) mentioned that manufacturin g the products with the disposal of the packaging system requires the involvement of the better and advanced technicalities. Hence, it is required for the company to keep the focus on the resource management to manufacture the products in a significant way. Tyre Industry Summit was held by 3R Group and the programme was a huge success. The assimilations of the stakeholders from different part of the world were quite commendable. The company has achieved success in introducing plastic bio balls, which helps in cleansing the water of the aquarium by diminishing the bacteria. The major waste pollutant material is plastic, which is re-used by the company to ensure the waste management aspect. However, the position is needed to be stronger in case of expanding in the Asian market. It has been mentioned that the Asian traders are the key partners for the company, but the competitive scenario is also much prominent. Hence, the association of the better performance is necessary for the company to compete in the competitive scenario. Objectives of the Plan The company has set the long term and the short terms marketing objectives for expanding the business in Indian market. These marketing objectives are as follows: The long term goal is to increase almost 20% sales ratio in next 3 years The short term goal is to achieve the market share of at least 15% within the two years of launching the new products To establish the customer base in the Kerala business market To achieve the competitive advantage in the new business market through introducing the innovative products. Sizing the selected market segments and identification of the growth opportunity While entering into a new market, 3R Group needs to concentrate on making the optimal decisions regarding the market segments. The proper decision making process is essential since it includes the major marketing aspects that can ensure the growth opportunities. The market segment is needed to be focused on the networking system among the stakeholders. The choices and behaviours of the stakeholders are the major concerns for the foreign business. Especially, when a foreign company is trying to establish the business in the Indian market, which is completely different in cultures, these concerns are much effective (Gabrielsson, Gabrielsson, Seppl, 2012). The customer preferences are thus considered as one of the most significant challenges that the company may face during the business expansion in India. Since, the company is trying to promote the PaintWise product through implementing the product stewardship programme; the recognition should be based on the acceptability of the Indi an customers in Kerala. Another major segment that the company needs to be concerned about is the proper dealings with the uncertainties. The company needs to be prepared about the upcoming uncertainties, which are general in terms of establishing the business in a foreign country (Rogers Davidson, 2015). The decision making process is thus needed to be associated with the heuristic approach, which directly connects the practical methods in analysing the proper method for business expansion. In concentrating on such aspects, the company can ensure the growth opportunity the launch of the products in the new market as well as expanding the business in a foreign country (Borland Lindgreen, 2013). The further implication of the study will be focusing on the potential opportunities underlying the market segments. The application of the SWOT analysis would be justified in such cases. The application of such theoretical framework is presented further: The major risk has been considering the emerging threats of the competitors. The demand of the innovative products is the key to business success. More specifically, it is to be noted that the satisfying the customers needs is the major focus for the business companies. Similarly, while expanding the business in the Indian market, it is required to keep the focus on the customers requirements. While promoting the innovative products, it is required to justify if these innovative products would be acceptable to the customers in India (Cavusgil et al. 2014). In fact, the cultural diversity can be the major risk for 3R Group since this is a New Zealand based company. On the other hand, another major concern is the difficult political scenario. The company may face the risks due to the governmental structure and the taxation process. The imposed governmental taxes can be challenging for the company in establishing the business in the Kerala marker. In some cases, the governmental taxes c an be too much expensive for the products delivered by 3R Groups. Hence, it is important to pay attention in taxation process before selling any product (Wei, Samiee Lee, 2014). The recognition of the proper marketing strategy would be beneficial enough in structuring the entire marketing plan. It is important to note that the proper decision making process related to the selection of proper market entry strategy is necessary. Market Entry Strategy Many of the strategies and methods are taken into consideration to determine the business expansion of the foreign market. Following the market entry strategy is the key way to establish the business entity in a complete new business environment. It is noted that direct exporting is considered as the most relevant market entry strategy that can be undertaken by the companies for business expansion. Apart from the direct export system, many other market entry strategies are also taken into consideration for the international marketing process. Hollensen (2015) opined that the limitation of the tariff rates and the adaptation degree of the customers can sometimes create the hazardous situations for the foreign companies. Therefore, it is required to select the beneficial market entry strategy that can be fruitful for the future business prospects. Direct Exporting is the process of selling the products or services directly to the foreign market by using the personal resources. On the o ther hand, Licensing is another skilled method of entering the foreign market. In this process, the firm undertakes the process of transferring rights through arranging the license of selling goods or services. Another innovative market entry strategy is franchising, which is considered as one of the typical forms of the North American process (Forsgren Johanson, 2014). Through the franchising system, the firm can gain the traction in other parts of the world. In such cases, the business subsidiaries would perform the action of selling goods and services to the foreign countries and would be operated by the headquarters. The firms use the repetitive business models that can be easily transferred to the other business markets. Joint venture is a particular form of partnership, which is associated with the formulation of the third well-structured company. In such cases, both the merged company will be sharing the resources, benefits, and risks to ensure the business profitability. Partnering is the most relevant process in such cases. According to Lovelock, Patterson Wirtz (2014), the partnership business is the major requirement for a company, which wishes to expand the business in the foreign market. Establishing the partnership business can be the simple co-marketing business, which promotes the sophisticated strategic alliance in determining the manufacturing process. In such cases two companies present their willingness to perform together in a geographic location and share the risks and benefits while conducting the business (Meissner, 2012). In case of 3R Group, which is trying to expand their business in the Indian market, the partnership business would be most relevant in considering the effective market entry strategy. It has been seen that the company has been dealing with the Asian market since quite a long term. Therefore, the understanding between these two countries is quite commendable. While expanding the business in Kerala, the business can be much concerned about the benefits. Moreover, it is to be said that the partnership with the local company would be beneficial in knowing the cultural aspects. The recognition of the cultural trends and the acceptability of the traditional customers would be beneficial in determining the proper positioning of the business. It is noted that 3R Group has been introducing the products manufactured from the disposal of the packaging process. Partnership business with the Resene Paints Ltd would be helpful for the company to promote the stewardship programme. In fact, the customers would be well aware of the purpose of the business. The customers would also be aware of the use of recycled products extracted from the packaging proces s (Dunning, 2012). Hence, it would be beneficial enough in considering the promotions of the environmental welfare. In fact, the company can maintain the corporate social responsibility through undertaking such process. More specifically, the recognition of the customers acceptability level would only be possible through the partnership business. The identification of the traditional needs would also be prominent in such cases. However, the company needs to keep the focus on the proper promotions and pricing strategy to promote their business in the foreign environment. Hence, the structured pricing strategy and the promotional methods are discussed as follows: Promotion Strategy It is noted that the company uses the social media sites like Facebook and Twitter as the communication method. It is to be noted that the usage of social media is quite in trends in this current scenario. If the company can promote the business through social media sites, it would be relevant enough in deriving the feedbacks from the customers. The online review pages are effectively updated by the customer feedbacks (Piercy, 2014). The online review is one of the major aspects that can be taken into consideration for the upcoming business promotions. It is to be noted that if the customers provide the positive feedbacks, it would serve as the positive word of mouth. Similarly, the negative experience leads towards negative word of mouth. Hence, the promotions through the online social media would be effective enough in undertaking the better promotional activity. However, it is important to keep the record of the online reviews and simultaneously, the executives need to respond bac k to the feedbacks. The customers can claim their requirements and sometimes present their queries about the certain goods and services (Dunning, 2013). The executives need to pay attention towards such queries and fulfil them accordingly. The satisfactory level of the customers is the most required segment for expanding the business in the foreign market. Apart from the social media promotions, the company can even put the advertisement through media, hoardings, pamphlets distribution, and other means of the promotional marketing. However, as per the concentration on the current business scenario, it can be stated that the promotional activity through the social media sites would be preferable in such cases. Pricing Strategy While expanding the business in the Indian market, it is required to select the proper pricing strategy that can attract the customers. Moreover, the selection of the proper pricing strategy would be beneficial in acquiring the profitability for the initial stage (Penrose, 2013). In keeping focus on the current market segments, it can be stated that the penetration strategy would be beneficial. As per the penetration strategy, the price of the new products is needed to be kept low in the introductory phase. It will be attracting the customers when they would feel that they can avail the good products in cheaper rate. When the products will be on high demands for the effective features and quality, the company can increase the price structure for the further profits. However, it is required to concentrate on the quality parameter of the products and the effective services for the customers (Rogers Davidson, 2015). Fulfilling the customers queries and providing the effective services to the customers are necessary to determine the repeat purchase of the products. Hence, the company can eventually increase the price once the customers are satisfied with the offered products or services. Gradually increasing the pricing structure is the major way to achieve the pre-determined objectives. Sales and distribution strategies The company needs to put an augmented focus in promoting its services through collaborative tie ups and partnerships with large organizations. The main communication channel for the promotion of the products is considered as Twitter and Facebook. The company needs to consider the following factors while offering its services before the industries: Making the companies understand the importance of green economy and recovery of the materials Approaching the companies for which it can use the recycling facilities. These industries include paper, sanitary, plastic, timber, rubber, organic, ferrous metal, textiles and glass. A country like India can prove to be a major proving platform for the company for a company like 3R group. In India there are many companies which are in need to waste management. Many industries related to the production of glass and ceramic need to consider waste management. The company needs to consider merger and acquisition policies with companies like paper industry, ferrous metal and textile industry. The sales and distribution of the company should include the interest of the shareholders of the partnered company. If the company decides to cater to such companies which are popular in the eyes of the common public then it will be able to get a better competitive advantage in the market. In order to overcome the political and demographic challenges prevalent in the Asian country it is important to consider the Governmental policies which are prevalent in the country. The company needs to indentify the present companies which are in need of the waste management techniques. Many companies need to focus on the environmental degradation. The sales strategy should consider the price of the service details of the facilities which will provide by 3R Group. Some of the major components of the pricing strategy should consider the tie ups with the Governmental agencies which focus towards environmental protection. The low pricing strategy will ensure that the company is able to offer its service in different organizations (Ross, 2015) Distribution The distribution strategies of the companies should include the distribution and promotion of the activities in the companies dealing with the painting and textiles industries. In India the major companies involved in discharging waste products are Asian paints and Berger paints. The companies present strategies lacks in several ways for waste management system. The distribution of the services with these companies will ensure that the companies will be able to achieve the best waste disposal policies. The various distribution channels by which the company will be able to deliver the services will involve the following distribution channels. The distribution is done on the basis of three marketing channels such as marketing campaigns, pricing strategy and sales process (Papargyropoulou et al., 2014). The distribution channel has been shown below with the diagram as follows: Marketing Marketing campaign are done on the basis of various advertising and distribution of hoardings clearly stating about the various information about the working of the companies so that is able to effectively promote its services. Pricing- The pricing should be based by segregating the products according to various levels of the market. The prices should be set low for the smaller companies and at the same time the facility will be inferior in nature as it will be companies with high market share value. Sales Process- The sales process of 3R group directly influences the companys policies on the basis sales strategies discussed. The suitable selection of the partner company will ensure that the distribution is done according to the appropriate selecting criteria on the basis of appropriate strategy. Resources and cost involved According to Williams, (2013), the main resources of the company include acquiring or merger cost. In case the company needs to adhere to any formal Government agreement charges needs to allocate based on the given details by the Governmental agencies. The main resource which is needed to operating in India is the knowledge of the political situation and ideal selection of the location to setup the plant for recycling operations. According to Harris Roach (2013), the various other resources requirement comprises of working capital and operational cost which needs to be taken into consideration for the purpose of finalizing the entire project. The various other cost components includes the setup cost of the factories for the recycling plants. This particular company needs to access water from the available resources of the country. This will ensure that the companies are able to achieve the best possible service by clearing of the dumps. The company also needs suitable handling equipments for the superior handling of the waste material. The main challenge3s associated with tracing the natural resources needs to be tracked for the appropriate waste recovery process. Some of the other resources of the company include patents and rights which need to adhere to while operating in the host country. The company also needs to consider the cost of the acquisition of the patents and the warehousing cost where the wast e materials need to store for the purpose of waste recovery system. Company needs to consider the purchasing cost of the machinery which is needed for the purpose of recovery of the waste products. The other important cost component is related to carriage cost which is associated with carrying of the waste materials from one point to another (Rahimi et al., 2014) Contingency Plan The contingency plan is considered as the course of action, which is designed to mitigate the uncertainties that may occur during the business expansion in a foreign market (Czinkota Ronkainen, 2012). The plan has been constructed in keeping the focus on the future events. In some of the cases, the contingency plan is referred as the plan B. However, some of the factors are taken into consideration in structuring the contingency plan. These are as follows: Preparedness: The recognition of the proper risks is necessary for each of the business. However, some of the business corporations have the ability to identify the probable risks that might occur in future. Therefore, the company needs to be prepared from the initial stage, which will cause less harm for the upcoming future. Philosophy: The Company needs to keep the focus on the proper resources to deal with the uncertainties. More specifically, the company needs to undertake the proactive actions and needs to be much responsive during the occurrence of the situational crisis. Recovery Time: The Company needs to set the timeline and milestone to mitigate the issues as per the convenience. The recognition of the degree of risks is thus necessary in such times. Stage: The proper identification of the structural stages that is concerning the area of risks is necessarily needed to be addressed. While addressing the issues, the advices can be checked to mitigate the problems. Conclusion The study has been considering the business expansion method undertaken by 3R Group, which deals with the manufacturing of the products extracted from the packaging disposals. The company has captured the commendable position in the national and the international market. However, the company is now trying to expand ad their business in Kerala India. The recognition of the proper market segments and the key competitors is essential for structuring the proper marketing plan for the business. In considering this particular business scenario, it can be stated that the proper marketing segments is indicating the partnership relevancy. The establishment of the proper partnership, structured pricing strategy, and promotional strategy would be relevant enough in determining the business establishment in a foreign country. The penetration strategy is selected as the relevant pricing strategy. On the other hand, the promotional marketing through social media is also considered as the justified way to promote their products and the services. However, the arrangements of the proper contingency plan are also necessary to mitigate the potential risks related to this current business segments. 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